Three brands. Three operator problems. Each one a different kind of build.
Inherited a failing grain-free protein bar in a saturated category. Made the call to exit, pivot the brand to grain-free pretzels, rebuild from the logo out, and launch three SKUs into natural channel grocery — top-quartile velocities in under a year.
Read The Case StudyBuilt a premium Dijon mustard brand from concept to shelf — recipe, sourcing, manufacturing, value chain, retail accounts. All of it. A true zero to one scenario.
Read The Case StudyJoined a $300M business with strong demand and no marketing function. As the first FTE marketing hire, built the department from zero, commercialized two new product systems, and helped take the business to $770M ARR.
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